Case Study
An interior brand was getting traffic from broad lifestyle channels but too many low-intent leads. The team rebuilt acquisition around focused design communities and used Telepars to scale only channels that produced qualified responses.
+42%
qualified inbound inquiries after wave 2
-27%
share of low-intent leads
4 weeks
from first map to stable shortlist
2x
more channels passed quality threshold
The brand bought in generic home channels with weak intent signals. Lead volume looked acceptable, but sales teams reported low-quality conversations and poor follow-through.
Operators built the first map through Category Search, then used Similar Channels from the best converting seeds. Every candidate list went through Channel Analysis before negotiation.
The first shortlist had 92 channels. After quality filtering and overlap cleanup, 38 channels remained. Unique Links then identified which creators drove not just clicks, but qualified design-project requests.
Within two campaign waves, qualified inbound increased by 42% and low-intent leads dropped by 27%. Sales feedback aligned with attribution data for the first time.
The team moved from 'big channel = good channel' logic to a scored shortlist process with weekly optimization. Agency and in-house marketing now use one evidence base for buying decisions.
Niche precision plus strict pre-buy validation improved traffic fit, while link-level attribution removed ambiguity in performance discussions.