Starting point
The team had scattered buying lists from different city managers and no unified quality criteria. Large channels delivered volume, but retention dropped fast after each campaign burst.
Workflow in Telepars
They started with Category Search for each city, then ran Channel Analysis to remove inactive channels. Every placement received a dedicated Unique Link so source quality could be compared fairly.
Execution example
In city A, 126 candidate channels were narrowed to 34 validated placements. After first-wave attribution, 11 sources were paused due to high churn, and budget moved to sources with steadier retention.
Measured results
By the end of week 6, CPA fell by 31% and 30-day retention improved by 17%. Weekly review cycles made budget decisions faster because each source had clear quality evidence.
Operational change
The team replaced ad-hoc buying with a repeatable loop: discover, validate, launch with unique links, and rebalance weekly. Local managers now work from one shortlist standard.
What made this work
Pre-buy quality filtering prevented weak placements from entering campaigns, and retention-aware attribution protected spend from short-term vanity spikes.